Nostalgia

The movement of the retro-socialising in London.



We are in 2010, in the modern era of the social networks, online chats, emails and technology. Socialising seems to be easier, but at the same time more far away from the simplicity of the human relationships.

People in this modern era, where everything seem to be so flat and standard, look for something different and unusual which break the monotony of the modern daily life.

Clothing performs an important role in the social construction of identity. One of the most visible markers of social status and gender, clothing is an indication of how people in different eras have perceived their position in social structures and negotiated status boundaries.

The project, shot between March and October 2010, shows how vintage fashion and retro style entertainment have become a large and growing movement in London over the last ten years. The term vintage usually incorporates eras from 1920s right to the 1960s. Most of the vintage lovers dress vintage and attend events part time or have just a general interest in vintage things, only a small percentage live as puritan vintage enthusiasts. Vintage dedication seems to be a modern day phenomenon. Consciousness of fashion is a factor that may explain why vintage enthusiasm is a modern day phenomenon. Speaking very generally, only the elite in the past, and mainly those in the cities, have had a main interest in fashion and the money to purchase it. People have the luxury today of being able to afford to go to events and buy clothes.



A retrospective of the retro socialising in London between retro gentlemen social groups, vintage fashion, burlesque shows and retro social events, trying to explore this world and understand why people are so fascinated by the glamour and the lifestyle of past decades.