Swagga Digital Magazine exists to provide digital content that is delivered electronically, through mobile and social media channels, and in print. Our publication illustrates through our photography, written word, visual arts, interactive media illustrations, and editorial layouts the full range of ethnicity, their lifestyles, cultures and diversity. We endeavor to illuminate people of different backgrounds, and lifestyles promoting confidence through our editorial content. Our ultimate vision is to break down the stereotypical mind sets surrounding fashion, whether it be on the catwalks, advertising ads, on television or in the media as a whole. We want to bring unbiased diversity through our print ads, advertising, editorial content and interactive media. To provide unbiased photographic illustration of the unique aspects of our reader’s lives. In addition, we try to promote books, healthy nutritional regimens, health care tips, poetry, inspirational writings and spotlight community organizations making a difference in their respective niches. We devote space to fashion, lifestyle, art, culture, and music. Written word as appropriate for each subject matter. We also showcase “On Our Radar” which are short stories inclusive of people, places and things that we feel people should be more knowledgeable of whom they are and why they are of importance.