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Rinze van Brug began his love of art at a young age. With inspiration from movies such as BEAT STREET and WILD STYLE Rinze's artistic approach blossomed. Drawing and then graffiti were the first methods of expression for Rinze and he worked commercially while in Amsterdam creating art murals for stores and restaurants while continuing his personal art as well. At 19, Rinze purchased his first Macintosh computer and began exploring new programs such as Painter, which allows users to develop their own art work in a much shorter time span. Learning these computer programs escalated the extent of artwork Rinze could achieve. Able to finish projects in one hour that would have taken weeks, Rinze was able to explore new genres of art.

During art school Rinze excelled in graphic design and photography graduating to enter the advertising world. At Ogilvy he worked with clients such as Philips, Canon, Mercedes, Red Bull, and many other Fortune 500 companies as an art director. To work through