This book is part of a large project that attempts to rebut the standard art-educationalists' refrain "Art is a Language". If so, then it must have an etymology. This farcical circumstance - of attempting to provide an etymology of art - is bound to fail, and therefore mirrors the false logic of the aforementioned refrain. If art is a language, then it must be bridled by rules, thereby cutting art off from it's own unique potential.
Art is not a language. Art is.